{"id":55,"date":"2018-04-25T12:40:57","date_gmt":"2018-04-25T10:40:57","guid":{"rendered":"https:\/\/swo.vavyskov.cz\/wordpress\/?p=55"},"modified":"2020-02-23T11:34:21","modified_gmt":"2020-02-23T10:34:21","slug":"kategorizace-obsahu","status":"publish","type":"post","link":"https:\/\/swo.vavyskov.cz\/wordpress\/kategorizace-obsahu\/","title":{"rendered":"Kategorizace obsahu"},"content":{"rendered":"\n<p>Obecn\u011b se&nbsp;kategorizace obsahu naz\u00fdv\u00e1 <strong><a href=\"https:\/\/cs.wikipedia.org\/wiki\/Taxonomie\">Taxonomie<\/a><\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>obecn\u00fd pojem pro&nbsp;kategorie, \u0161t\u00edtky<\/strong> a&nbsp;p\u0159\u00edpadn\u011b dal\u0161\u00ed entity<\/li><li>t\u0159\u00edd\u011bn\u00ed obsahu za&nbsp;\u00fa\u010delem zlep\u0161en\u00ed pou\u017eitelnosti webu (rychlej\u0161\u00ed navigace ne\u017e p\u0159i&nbsp;proch\u00e1zen\u00ed chronologicky se\u0159azen\u00e9ho obsahu dle data vyd\u00e1n\u00ed)<\/li><li>kategorie a&nbsp;\u0161t\u00edtky se&nbsp;navz\u00e1jem dopl\u0148uj\u00ed<\/li><li>p\u0159i p\u0159edstav\u011b, \u017ee&nbsp;web je kniha, mohou b\u00fdt ch\u00e1p\u00e1ny kategorie jako kapitoly v&nbsp;obsahu knihy a&nbsp;\u0161t\u00edtky jako indexy v&nbsp;rejst\u0159\u00edku<\/li><\/ul>\n\n\n\n<p>Spr\u00e1vn\u00e9 navr\u017een\u00ed struktury webu je velmi obt\u00ed\u017en\u00e9 a&nbsp;v\u011bt\u0161inou vznik\u00e1 postupn\u011b.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>P\u0159\u00edklad kategorizace obsahu pro&nbsp;web \u201eFilmov\u00e9 novinky\u201c:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Kategorie<\/strong>: Ak\u010dn\u00ed, Komedie, Dobrodru\u017en\u00e9, Dokument\u00e1rn\u00ed, Historick\u00e9, rimin\u00e1ln\u00ed, Poh\u00e1dky, Romantick\u00e9, Sci-fi, Tane\u010dn\u00ed, V\u00e1le\u010dn\u00e9, Westerny, \u017divotopisn\u00e9<\/li><li><strong>\u0160t\u00edtky<\/strong>: \u201ejm\u00e9na herc\u016f\u201c<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Kategorie<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>prim\u00e1rn\u00ed rozd\u011blen\u00ed obsahu<\/strong> na&nbsp;logick\u00e9 celky<\/li><li>z\u00e1kladn\u00ed struktura, voliteln\u011b i&nbsp;<strong>hierarchick\u00e1<\/strong>, by m\u011bla b\u00fdt navr\u017eeny dop\u0159edu (dle pl\u00e1novan\u00e9ho obsahu)<\/li><li>m\u011blo by se&nbsp;jednat o&nbsp;<strong>obecn\u00e9 t\u00e9ma<\/strong> pro&nbsp;danou oblast (kategorie by se&nbsp;nem\u011bli &#8220;p\u0159ekr\u00fdvat&#8221;)<\/li><li>obsah by m\u011bl b\u00fdt za\u0159azen v\u017edy pouze do&nbsp;jedn\u00e9 kategorie (v&nbsp;p\u0159\u00edpad\u011b &#8220;p\u0159ekryvu&#8221; kategori\u00ed rad\u011bji zvolte obecn\u011bj\u0161\u00ed pojem)<\/li><li>pokud m\u00e1te se&nbsp;v\u00e1m st\u00e1v\u00e1, \u017ee&nbsp;m\u00e1te pot\u0159ebu obsah za\u0159adit do&nbsp;v\u00edce kategori\u00ed, zamyslete se, zda by nebylo vhodn\u011bj\u0161\u00ed zm\u011bnit strukturu kategori\u00ed, p\u0159\u00edpad\u011b ud\u011blat z&nbsp;n\u011bkter\u00fdch kategori\u00ed \u0161t\u00edtky<\/li><li>\u00fa\u010delem kategori\u00ed je seskupen\u00ed obsahu (m\u011bli by n\u00e1v\u0161t\u011bvn\u00edkovi pomoci identifikovat, \u010dim se&nbsp;web zab\u00fdv\u00e1)<\/li><li>kategorie b\u00fdv\u00e1 zpravidla <strong>povinn\u00e1 polo\u017eka<\/strong><\/li><li>m\u011bn\u011b kategori\u00ed je n\u011bkdy v\u00edce, nebo\u0165 v&nbsp;ka\u017ed\u00e9 kategorii by m\u011bl p\u0159ib\u00fdvat nov\u00fd obsah&#8230;<\/li><li>kategorie si m\u016f\u017eeme p\u0159edstavit nap\u0159.&nbsp;jako jednotliv\u00e9 &#8220;kapitoly v&nbsp;obsahu knihy&#8221;<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u0160t\u00edtky<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>sekund\u00e1rn\u00ed t\u0159\u00edd\u011bn\u00ed obsahu<\/strong>, kter\u00e9 s&nbsp;kategoriemi nijak nesouvis\u00ed<\/li><li>vznikaj\u00ed postupn\u011b dle aktu\u00e1ln\u00edch t\u00e9mat<\/li><li>pou\u017e\u00edvaj\u00ed se&nbsp;k&nbsp;<strong>propojen\u00ed t\u00e9matick\u00fdch obsah\u016f<\/strong> (spojuj\u00ed r\u016fzn\u00e9 obsahy, kter\u00e9 spolu v&nbsp;z\u00e1kladn\u00edm d\u011blen\u00ed dle kategori\u00ed nemus\u00ed nijak souviset, ale&nbsp;maj\u00ed spole\u010dn\u00e9 t\u00e9ma)<\/li><li>popisuj\u00ed specifick\u00e9 detaily obsahu<\/li><li><strong>nemohou m\u00edt hierarchickou strukturu<\/strong><\/li><li>jsou voliteln\u00e9<\/li><li>zlep\u0161uj\u00ed pou\u017eitelnost webu<\/li><li>z \u010dasto pou\u017e\u00edvan\u00e9ho \u0161t\u00edtku se&nbsp;m\u016f\u017ee st\u00e1t podkategorie, ale&nbsp;jen v&nbsp;tom p\u0159\u00edpad\u011b, \u017ee&nbsp;je kategorie dostate\u010dn\u011b obecn\u00e1<\/li><li>pom\u00e1haj\u00ed n\u00e1v\u0161t\u011bvn\u00edk\u016fm snadno naj\u00edt star\u0161\u00ed t\u00e9matick\u00e9 \u010dl\u00e1nky<\/li><li>obecn\u011b je doporu\u010deno max. 10 \u0161t\u00edtk\u016f u&nbsp;jednoho \u010dl\u00e1nku<\/li><li>m\u011bly by co nejv\u00edce vystihovat obsah \u010dl\u00e1nku<\/li><li>\u0161t\u00edtky si m\u016f\u017eeme p\u0159edstavit nap\u0159.&nbsp;jako &#8220;indexy v&nbsp;rejst\u0159\u00edku knihy&#8221;, kter\u00e9 tvo\u0159\u00ed zn\u00e1m\u00e9 v\u00fdrazy propojuj\u00edc\u00ed t\u00e9matick\u00fd obsah<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Dal\u0161\u00ed mo\u017enosti kategorizace obsahu<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>vlastn\u00ed typy obsahu (produkty, kurzy, zam\u011bstnanci, dokumenty)<\/li><li>relace mezi v\u0161emi v\u00fd\u0161e jmenovan\u00fdmi<\/li><li>form\u00e1ty p\u0159\u00edsp\u011bvk\u016f<\/li><\/ul>\n\n\n\n<p>Doporu\u010den\u00ed:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>nepou\u017e\u00edvejte n\u00e1zvy kategori\u00ed a&nbsp;\u0161t\u00edtk\u016f v&nbsp;URL adres\u00e1ch jednotliv\u00fdch \u010dl\u00e1nk\u016f (mujweb.cz\/kategorie\/2018\/clanek)<\/li><li>web by m\u011bl b\u00fdt funk\u010dn\u00ed i&nbsp;p\u0159i&nbsp;p\u0159\u00edpadn\u00e9 zm\u011bn\u011b struktury webu<\/li><li>nevytv\u00e1\u0159ejte web pro&nbsp;vyhled\u00e1va\u010de a&nbsp;roboty, ale&nbsp;pro&nbsp;lidi<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Obecn\u011b se&nbsp;kategorizace obsahu naz\u00fdv\u00e1 Taxonomie: obecn\u00fd pojem pro&nbsp;kategorie, \u0161t\u00edtky a&nbsp;p\u0159\u00edpadn\u011b dal\u0161\u00ed entity t\u0159\u00edd\u011bn\u00ed obsahu za&nbsp;\u00fa\u010delem zlep\u0161en\u00ed pou\u017eitelnosti webu (rychlej\u0161\u00ed navigace ne\u017e p\u0159i&nbsp;proch\u00e1zen\u00ed chronologicky se\u0159azen\u00e9ho obsahu dle data vyd\u00e1n\u00ed) kategorie a&nbsp;\u0161t\u00edtky se&nbsp;navz\u00e1jem dopl\u0148uj\u00ed p\u0159i&nbsp;p\u0159edstav\u011b, \u017ee&nbsp;web je kniha, mohou b\u00fdt ch\u00e1p\u00e1ny kategorie jako kapitoly v&nbsp;obsahu knihy a&nbsp;\u0161t\u00edtky jako indexy v&nbsp;rejst\u0159\u00edku Spr\u00e1vn\u00e9 navr\u017een\u00ed struktury webu je velmi &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/swo.vavyskov.cz\/wordpress\/kategorizace-obsahu\/\" class=\"more-link\">Pokra\u010dovat ve&nbsp;\u010dten\u00ed<span class=\"screen-reader-text\"> &#8220;Kategorizace obsahu&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":298,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":[3],"tags":[5,6],"class_list":["post-55","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-jak-publikovat","tag-kategorie","tag-stitek"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kategorizace obsahu na webu | Spr\u00e1va webov\u00e9ho obsahu<\/title>\n<meta name=\"description\" content=\"Kategorizace obsahu (Taxonomie) je obecn\u00fd pojem pro kategorie a \u0161t\u00edtky, 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