{"id":71,"date":"2018-04-26T09:59:06","date_gmt":"2018-04-26T07:59:06","guid":{"rendered":"https:\/\/swo.vavyskov.cz\/wordpress\/?page_id=71"},"modified":"2024-04-17T21:09:31","modified_gmt":"2024-04-17T19:09:31","slug":"priprava","status":"publish","type":"page","link":"https:\/\/swo.vavyskov.cz\/wordpress\/uspesny-web\/priprava\/","title":{"rendered":"P\u0159\u00edprava"},"content":{"rendered":"\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"618\" src=\"https:\/\/swo.vavyskov.cz\/wordpress\/wp-content\/uploads\/2020\/02\/priprava-1024x768.jpg\" alt=\"P\u0159\u00edprava\" class=\"wp-image-618\" srcset=\"https:\/\/swo.vavyskov.cz\/wordpress\/wp-content\/uploads\/2020\/02\/priprava-1024x768.jpg 1024w, https:\/\/swo.vavyskov.cz\/wordpress\/wp-content\/uploads\/2020\/02\/priprava-300x225.jpg 300w, https:\/\/swo.vavyskov.cz\/wordpress\/wp-content\/uploads\/2020\/02\/priprava-768x576.jpg 768w, https:\/\/swo.vavyskov.cz\/wordpress\/wp-content\/uploads\/2020\/02\/priprava-1536x1152.jpg 1536w, https:\/\/swo.vavyskov.cz\/wordpress\/wp-content\/uploads\/2020\/02\/priprava-scaled.jpg 2048w\" sizes=\"auto, (max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>P\u0159\u00edprava pom\u00e1h\u00e1 k&nbsp;dosa\u017een\u00ed nejlep\u0161\u00edch v\u00fdsledk\u016f, \u0161et\u0159\u00ed \u010das a&nbsp;pen\u00edze.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">C\u00edl<\/h2>\n\n\n\n<p>C\u00edl stanovujte nejl\u00e9pe metodou&nbsp;SMARTER:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Specifick\u00fd<\/li>\n\n\n\n<li>M\u011b\u0159iteln\u00fd<\/li>\n\n\n\n<li>Ak\u010dn\u00ed<\/li>\n\n\n\n<li>Realistick\u00fd<\/li>\n\n\n\n<li>Term\u00ednovan\u00fd<\/li>\n\n\n\n<li>Evaluate (hodnocen\u00fd)<\/li>\n\n\n\n<li>Rewarded (odm\u011bn\u011bn\u00fd)<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Term\u00edn<\/h2>\n\n\n\n<p>Term\u00edn donut\u00ed ud\u011blat opravdu&nbsp;jen to nejnutn\u011bj\u0161\u00ed&nbsp;(zdokonalujte nejl\u00e9pe a\u017e&nbsp;za&nbsp;pen\u00edze).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">N\u00e1pad<\/h2>\n\n\n\n<p>Dobr\u00e9 n\u00e1pady jsou \u201ek nezaplacen\u00ed\u201c \u2013&nbsp;drobn\u00e1 slu\u017eba, produkt, pomoc s&nbsp;vy\u0159e\u0161en\u00edm probl\u00e9mu.<\/p>\n\n\n\n<p>Pokud v\u00e1s nic nenapad\u00e1,&nbsp;<strong>vyu\u017eijte lidskou&nbsp;zv\u011bdavost<\/strong>, co\u017e b\u00fdv\u00e1 zpravidla nejsnadn\u011bj\u0161\u00ed zp\u016fsob k&nbsp;z\u00edsk\u00e1n\u00ed dobr\u00e9ho n\u00e1padu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">C\u00edlov\u00e9 skupiny<\/h2>\n\n\n\n<p>P\u0159i ur\u010dov\u00e1n\u00ed c\u00edlov\u00fdch skupin je d\u016fle\u017eit\u00e9:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>naj\u00edt\u00a0oblasti, ve&nbsp;kter\u00fdch se&nbsp;profily definovan\u00fdch skupin p\u0159ekr\u00fdvaj\u00ed<\/li>\n\n\n\n<li>ur\u010dit obvykl\u00e9 situace<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Pr\u016fzkum&nbsp;trhu a&nbsp;konkurence<\/h2>\n\n\n\n<p>Trh &#8211; pot\u0159eby, po\u017eadavky a&nbsp;o\u010dek\u00e1v\u00e1n\u00ed c\u00edlov\u00e9 skupiny:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>objektivn\u00ed: v\u011bk, bydli\u0161t\u011b, povol\u00e1n\u00ed, p\u0159\u00edjem<\/li>\n\n\n\n<li>subjektivn\u00ed: pot\u0159eby, po\u017eadavky, o\u010dek\u00e1v\u00e1n\u00ed, p\u0159ek\u00e1\u017eky, probl\u00e9my, z\u00e1jmy<\/li>\n<\/ul>\n\n\n\n<p>Konkurence &#8211; poznejte konkurenci, ale&nbsp;nekop\u00edrujte, <strong>bu\u010fte jedine\u010dn\u00ed<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>kdo je konkurence<\/li>\n\n\n\n<li>webov\u00e9 str\u00e1nky<\/li>\n\n\n\n<li>soci\u00e1ln\u00ed s\u00edt\u011b (Facebook, Twitter, Pinterest, Instagram, LinkedIn, FourSquare)<\/li>\n\n\n\n<li>nab\u00edzen\u00e9 produkty<\/li>\n\n\n\n<li>odpov\u00eddaj\u00ed o\u010dek\u00e1v\u00e1n\u00ed po\u017eadavk\u016fm z\u00e1kazn\u00edka<\/li>\n\n\n\n<li>jak\u00e9 zp\u016fsoby propagace pou\u017e\u00edvaj\u00ed<\/li>\n\n\n\n<li>ohodno\u0165te celkov\u00fd u\u017eivatelsk\u00fd dojem a&nbsp;<strong>u\u010dte se&nbsp;od&nbsp;t\u011bch nejlep\u0161\u00edch<\/strong><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Anal\u00fdza<\/h2>\n\n\n\n<p>Sepi\u0161te pot\u0159eby, \u010dasto kladen\u00e9 ot\u00e1zky (FAQ) a&nbsp;jejich odpov\u011bdi.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kl\u00ed\u010dov\u00e1 slova<\/h2>\n\n\n\n<p>Jako n\u00e1zev nov\u00e9 spole\u010dnosti zvolte nejl\u00e9pe neexistuj\u00edc\u00ed&nbsp;jedine\u010dn\u00e9 slovo (slovn\u00ed spojen\u00ed).<\/p>\n\n\n\n<p>Odhadn\u011bte&nbsp;jak\u00e1 kl\u00ed\u010dov\u00e1 slova (slovn\u00ed spojen\u00ed) budou n\u00e1v\u0161t\u011bvn\u00edci vyhled\u00e1vat a&nbsp;ta pou\u017eijte v&nbsp;textech nap\u0159.:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>popis + n\u00e1zev + m\u011bsto<\/li>\n\n\n\n<li>popis + n\u00e1zev<\/li>\n\n\n\n<li>popis + m\u011bsto<\/li>\n\n\n\n<li>n\u00e1zev + m\u011bsto<\/li>\n\n\n\n<li><\/li>\n<\/ul>\n\n\n\n<p>Mo\u017enosti:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noreferrer noopener\">ads.google.com\/home\/tools\/keyword-planner<\/a>\u00a0(vy\u017eaduje registraci)<\/li>\n\n\n\n<li><a href=\"https:\/\/search.seznam.cz\/stats\/?term=slovo\" target=\"_blank\" rel=\"noreferrer noopener\">search.seznam.cz\/stats?collocation=slovo<\/a><\/li>\n<\/ul>\n\n\n\n<p>Za ka\u017ed\u00fdm kl\u00ed\u010dov\u00fdm slovem se&nbsp;skr\u00fdv\u00e1 p\u0159\u00edb\u011bh pro\u010d \u010dten\u00e1\u0159 hled\u00e1 pr\u00e1v\u011b to, co hled\u00e1.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">U\u017eivatelsk\u00e9 sc\u00e9n\u00e1\u0159e<\/h2>\n\n\n\n<p>Vytvo\u0159te&nbsp;u\u017eivatelsk\u00e9 sc\u00e9n\u00e1\u0159e&nbsp;odpov\u00eddaj\u00edc\u00ed pot\u0159eb\u00e1m definovan\u00fdch skupin:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>n\u00e1hodn\u00fd n\u00e1v\u0161t\u011bvn\u00edk<\/li>\n\n\n\n<li>vracej\u00edc\u00ed se&nbsp;n\u00e1v\u0161t\u011bvn\u00edk<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Dom\u00e9na<\/h2>\n\n\n\n<p>Nikdy nezkou\u0161ejte, zda je dom\u00e9na voln\u00e1&nbsp;(hned registrujte)!<\/p>\n\n\n\n<p>Jakou zvolit dom\u00e9nu:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>jedine\u010dn\u00e1 (autorsk\u00e1 pr\u00e1va, registrovan\u00e9 zna\u010dky), stru\u010dn\u00e1, zapamatovateln\u00e1, vysloviteln\u00e1, popisn\u00e1 (napl\u0148uj\u00edc\u00ed o\u010dek\u00e1v\u00e1n\u00ed)<\/li>\n\n\n\n<li>nepou\u017e\u00edvejte: poml\u010dky, podtr\u017e\u00edtka, \u010d\u00edslice, datumy, fr\u00e1ze (top, hot, best) atd.<\/li>\n\n\n\n<li>pozor na&nbsp;z\u00e1m\u011bnu p\u00edsmen: c\/k, x\/ks, z\/s, i\/y atd.<\/li>\n\n\n\n<li>n\u00e1rodn\u00ed (CZ), p\u0159\u00edpadn\u011b nadn\u00e1rodn\u00ed (COM, EU atd.) a&nbsp;dal\u0161\u00ed (WEB, NET, TV atd.)<\/li>\n\n\n\n<li>pokud po\u017eadovan\u00e1 dom\u00e9na ji\u017e nen\u00ed voln\u00e1:\n<ul class=\"wp-block-list\">\n<li>dopl\u0148te\u00a0m\u011bsto\u00a0nebo dal\u0161\u00ed\u00a0kl\u00ed\u010dov\u00e9 slovo<\/li>\n\n\n\n<li>zvolte jinou koncovku (dom\u00e9nu prvn\u00edho \u0159\u00e1du) &#8211; zva\u017ete konkuren\u010dn\u00ed dopady <\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">(Firemn\u00ed) identita<\/h2>\n\n\n\n<p><strong>Grafick\u00fd manu\u00e1l<\/strong> &#8211; pr\u016fvodce vizu\u00e1ln\u00edm stylem obsahuj\u00edc\u00ed pravidla a&nbsp;doporu\u010den\u00ed jak jednotliv\u00e9 prvky pou\u017e\u00edvat v&nbsp;konkr\u00e9tn\u00edch situac\u00edch:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>(firemn\u00ed) p\u0159\u00edb\u011bh &#8211; stru\u010dn\u00e9 p\u0159edstaven\u00ed spole\u010dnosti<\/li>\n\n\n\n<li>n\u00e1zev<\/li>\n\n\n\n<li>slogan<\/li>\n\n\n\n<li>logo (proporce, ochrann\u00e1 z\u00f3na)<\/li>\n\n\n\n<li><span style=\"font-size: 1rem;\">logotyp (logo + text)<\/span><\/li>\n\n\n\n<li>paleta barev (hlavn\u00ed, dopl\u0148kov\u00e9)<\/li>\n\n\n\n<li>p\u00edsmo<\/li>\n\n\n\n<li>typografie<\/li>\n\n\n\n<li>infografika (ikony)<\/li>\n\n\n\n<li>spr\u00e1vn\u00e9 pou\u017eit\u00ed<\/li>\n\n\n\n<li>nespr\u00e1vn\u00e9 pou\u017eit\u00ed<\/li>\n\n\n\n<li>firemn\u00ed komunikace<\/li>\n\n\n\n<li>webov\u00e9 str\u00e1nky<\/li>\n\n\n\n<li>soci\u00e1ln\u00ed s\u00edt\u011b<\/li>\n\n\n\n<li>\u0161ablony (dokument, prezentace)<\/li>\n\n\n\n<li>oble\u010den\u00ed<\/li>\n\n\n\n<li>prostory<\/li>\n\n\n\n<li>d\u00e1rkov\u00e9 p\u0159edm\u011bty<\/li>\n<\/ul>\n\n\n\n<p>P\u0159\u00edklady grafick\u00fdch manu\u00e1l\u016f:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/about.twitter.com\/en_us\/company\/brand-resources.html\"><strong>Twitter (v\u010detn\u011b podklad\u016f ke&nbsp;sta\u017een\u00ed)<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.audi.com\/ci\/en\/intro\/basics\/rings.html\">Audi<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Obsah<\/h2>\n\n\n\n<p>P\u0159ipravit obsahovou \u010d\u00e1st:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>texty<\/li>\n\n\n\n<li>fotografie\n<ul class=\"wp-block-list\">\n<li><a aria-label=\"Canon - tipy a techniky (otev\u0159e se na nov\u00e9 z\u00e1lo\u017ece)\" href=\"https:\/\/www.canon.cz\/get-inspired\/tips-and-techniques\/\" target=\"_blank\" rel=\"noreferrer noopener\">Canon &#8211; tipy a&nbsp;techniky<\/a><\/li>\n\n\n\n<li><a aria-label=\"10 tips for taking great phone photos (otev\u0159e se na nov\u00e9 z\u00e1lo\u017ece)\" href=\"https:\/\/themerrythought.com\/photography-2\/10-tips-for-taking-great-phone-photos\/\" target=\"_blank\" rel=\"noreferrer noopener\">10 tips for taking great phone photos<\/a><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>videa\n<ul class=\"wp-block-list\">\n<li>kr\u00e1tk\u00e1 upout\u00e1vka (do&nbsp;3 minut)<\/li>\n\n\n\n<li>prohl\u00eddka firmy, nab\u00eddka slu\u017eeb, uk\u00e1zka produkt\u016f<\/li>\n\n\n\n<li>um\u00edstit na&nbsp;YouTube (\u0161et\u0159\u00ed vlastn\u00ed diskov\u00fd prostor, umo\u017e\u0148uje sd\u00edlen\u00ed na&nbsp;webu a\u00a0soci\u00e1ln\u00edch s\u00edt\u00edch) <\/li>\n<\/ul>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>P\u0159\u00edprava pom\u00e1h\u00e1 k&nbsp;dosa\u017een\u00ed nejlep\u0161\u00edch v\u00fdsledk\u016f, \u0161et\u0159\u00ed \u010das a&nbsp;pen\u00edze. C\u00edl C\u00edl stanovujte nejl\u00e9pe metodou&nbsp;SMARTER: Term\u00edn Term\u00edn donut\u00ed ud\u011blat opravdu&nbsp;jen to nejnutn\u011bj\u0161\u00ed&nbsp;(zdokonalujte nejl\u00e9pe a\u017e&nbsp;za&nbsp;pen\u00edze). N\u00e1pad Dobr\u00e9 n\u00e1pady jsou \u201ek nezaplacen\u00ed\u201c \u2013&nbsp;drobn\u00e1 slu\u017eba, produkt, pomoc s&nbsp;vy\u0159e\u0161en\u00edm probl\u00e9mu. Pokud v\u00e1s nic nenapad\u00e1,&nbsp;vyu\u017eijte lidskou&nbsp;zv\u011bdavost, co\u017e b\u00fdv\u00e1 zpravidla nejsnadn\u011bj\u0161\u00ed zp\u016fsob k&nbsp;z\u00edsk\u00e1n\u00ed dobr\u00e9ho n\u00e1padu. C\u00edlov\u00e9 skupiny P\u0159i&nbsp;ur\u010dov\u00e1n\u00ed c\u00edlov\u00fdch skupin je d\u016fle\u017eit\u00e9: &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/swo.vavyskov.cz\/wordpress\/uspesny-web\/priprava\/\" class=\"more-link\">Pokra\u010dovat ve&nbsp;\u010dten\u00ed<span class=\"screen-reader-text\"> &#8220;P\u0159\u00edprava&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":618,"parent":74,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"page_no-featured-image.php","meta":{"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"class_list":["post-71","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>P\u0159\u00edprava - Spr\u00e1va webov\u00e9ho obsahu<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/swo.vavyskov.cz\/wordpress\/uspesny-web\/priprava\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"P\u0159\u00edprava - Spr\u00e1va webov\u00e9ho obsahu\" \/>\n<meta property=\"og:description\" content=\"P\u0159\u00edprava pom\u00e1h\u00e1 k&nbsp;dosa\u017een\u00ed nejlep\u0161\u00edch v\u00fdsledk\u016f, \u0161et\u0159\u00ed \u010das a&nbsp;pen\u00edze. C\u00edl C\u00edl stanovujte nejl\u00e9pe metodou&nbsp;SMARTER: Term\u00edn Term\u00edn donut\u00ed ud\u011blat opravdu&nbsp;jen to nejnutn\u011bj\u0161\u00ed&nbsp;(zdokonalujte nejl\u00e9pe a\u017e&nbsp;za&nbsp;pen\u00edze). N\u00e1pad Dobr\u00e9 n\u00e1pady jsou \u201ek nezaplacen\u00ed\u201c \u2013&nbsp;drobn\u00e1 slu\u017eba, produkt, pomoc s&nbsp;vy\u0159e\u0161en\u00edm probl\u00e9mu. Pokud v\u00e1s nic nenapad\u00e1,&nbsp;vyu\u017eijte lidskou&nbsp;zv\u011bdavost, co\u017e b\u00fdv\u00e1 zpravidla nejsnadn\u011bj\u0161\u00ed zp\u016fsob k&nbsp;z\u00edsk\u00e1n\u00ed dobr\u00e9ho n\u00e1padu. 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