{"id":465,"date":"2020-02-18T18:16:31","date_gmt":"2020-02-18T17:16:31","guid":{"rendered":"https:\/\/swo.vavyskov.cz\/wordpress\/?page_id=465"},"modified":"2020-03-01T21:37:32","modified_gmt":"2020-03-01T20:37:32","slug":"jak-publikovat","status":"publish","type":"page","link":"https:\/\/swo.vavyskov.cz\/wordpress\/uspesny-web\/realizace\/jak-publikovat\/","title":{"rendered":"Jak publikovat"},"content":{"rendered":"\n<figure class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-2\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"\/wordpress\/wp-content\/uploads\/2020\/02\/jak-publikovat-1024x768.jpeg\" alt=\"Jak publikovat\" data-id=\"530\" class=\"wp-image-530 is-layout-flex wp-block-gallery-is-layout-flex\" srcset=\"https:\/\/swo.vavyskov.cz\/wordpress\/wp-content\/uploads\/2020\/02\/jak-publikovat-1024x768.jpeg 1024w, https:\/\/swo.vavyskov.cz\/wordpress\/wp-content\/uploads\/2020\/02\/jak-publikovat-300x225.jpeg 300w, https:\/\/swo.vavyskov.cz\/wordpress\/wp-content\/uploads\/2020\/02\/jak-publikovat-768x576.jpeg 768w, https:\/\/swo.vavyskov.cz\/wordpress\/wp-content\/uploads\/2020\/02\/jak-publikovat-1536x1152.jpeg 1536w, https:\/\/swo.vavyskov.cz\/wordpress\/wp-content\/uploads\/2020\/02\/jak-publikovat-scaled.jpeg 2048w\" sizes=\"auto, (max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">N\u00e1zev<\/h2>\n\n\n\n<p>Dodr\u017eujte po\u0159ad\u00ed nadpis\u016f h1 a\u017e&nbsp;h6.<\/p>\n\n\n\n<p>Nadpis \u010dl\u00e1nku by m\u011bl obsahovat <strong>kl\u00ed\u010dov\u00e1 slova a&nbsp;p\u0159\u00edb\u011bh<\/strong>, kter\u00fd porad\u00ed\/pom\u016f\u017ee\/utvrd\u00ed v&nbsp;n\u00e1zoru \u010dten\u00e1\u0159e.<\/p>\n\n\n\n<p>Nap\u0159.:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Travn\u00ed seka\u010dky se&nbsp;postaraj\u00ed o&nbsp;va\u0161i zahradu<\/li><li>Zast\u0159e\u0161en\u00ed baz\u00e9nu prodlou\u017e\u00ed sez\u00f3nu koup\u00e1n\u00ed (od&nbsp;jara a\u017e&nbsp;do&nbsp;podzimu)<\/li><li>Pen\u00edze p\u0159ed&nbsp;v\u00fdplatou se&nbsp;v\u017edy hod\u00ed<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Podtitul | Slogan<\/h2>\n\n\n\n<p>Vyu\u017e\u00edv\u00e1 se&nbsp;zejm\u00e9na pro&nbsp;reklamn\u00ed \u00fa\u010dely.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Upout\u00e1vka (Perex, Lead)<\/h2>\n\n\n\n<p>L\u00e1kav\u00e9 upout\u00e1n\u00ed pozornosti (obvykle p\u0159es&nbsp;v\u0161echny sloupce textu).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Text<\/h2>\n\n\n\n<p>Text rozv\u00e1d\u00ed zaj\u00edmavosti uveden\u00e9 v&nbsp;upout\u00e1vce.<\/p>\n\n\n\n<p>Doporu\u010den\u00ed:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>text \u010dle\u0148te do&nbsp;stru\u010dn\u00fdch a&nbsp;p\u0159ehledn\u00fdch celk\u016f<\/li><li>zd\u016fraz\u0148ujte d\u016fle\u017eit\u00e9 informace<\/li><\/ul>\n\n\n\n<p>V\u00fdhody struktur\u00e1ln\u00edch (vytv\u00e1\u0159\u00ed strukturu str\u00e1nky) a&nbsp;s\u00e9mantick\u00fdch (popisuj\u00ed povahu obsahu) prvk\u016f:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Spr\u00e1vn\u011b strukturovan\u00fd text m\u016f\u017ee b\u00fdt interpretov\u00e1n podle mo\u017enost\u00ed dan\u00e9ho za\u0159\u00edzen\u00ed (obrazovka, tisk\u00e1rna, hlasov\u00fd v\u00fdstup) a&nbsp;preferenc\u00ed u\u017eivatele.<\/li><li>Strukturovan\u00fd dokument umo\u017e\u0148uje lep\u0161\u00ed strojov\u00e9 zpracov\u00e1n\u00ed a&nbsp;anal\u00fdzu dokumentu (vyhled\u00e1v\u00e1n\u00ed a&nbsp;ur\u010den\u00ed d\u016fle\u017eit\u00fdch pojm\u016f).<\/li><li>Vyhled\u00e1va\u010de l\u00e9pe porozum\u00ed obsahu str\u00e1nky a&nbsp;p\u0159edlo\u017e\u00ed tak&nbsp;u\u017eivateli lep\u0161\u00ed v\u00fdsledky p\u0159i&nbsp;vyhled\u00e1v\u00e1n\u00ed.<\/li><li>Rozd\u011blen\u00ed del\u0161\u00edch text\u016f na&nbsp;krat\u0161\u00ed \u00faseky zvy\u0161uje dobrou orientaci na&nbsp;str\u00e1nce.<\/li><li>Pomoc\u00ed styl\u016f je mo\u017en\u00e9 jednodu\u0161e definovat vzhled dokumentu.<\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Odr\u00e1\u017eky | \u010c\u00edslov\u00e1n\u00ed<\/h2>\n\n\n\n<p>Odr\u00e1\u017eky (v\u00fd\u010det prvk\u016f) a&nbsp;\u010d\u00edslov\u00e1n\u00ed (uv\u00e1d\u00ed po\u0159ad\u00ed) <strong>zd\u016fraz\u0148uj\u00ed informace<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Odkazy<\/h2>\n\n\n\n<p><strong>Intern\u00ed<\/strong> odkazy vytv\u00e1\u0159\u00ed strukturu webu, <strong>extern\u00ed<\/strong> odkazy zp\u0159\u00edstup\u0148uj\u00ed podrobnosti a&nbsp;<strong>zp\u011btn\u00e9<\/strong> odkazy zvy\u0161uj\u00ed popularitu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Jednotn\u00e1 infografika<\/h2>\n\n\n\n<p>Umoc\u0148uje (firemn\u00ed) identitu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ilustra\u010dn\u00ed fotografie a&nbsp;multim\u00e9dia<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Jeden obr\u00e1zek je lep\u0161\u00ed ne\u017e tis\u00edce slov!<\/p><\/blockquote>\n\n\n\n<ul class=\"wp-block-list\"><li>dodr\u017eujte uvedenou licenci (bez&nbsp;uveden\u00e9 licence nen\u00ed mo\u017en\u00e9 obr\u00e1zek pou\u017e\u00edt)<\/li><li>rad\u011bji nepou\u017e\u00edvejte registrovan\u00e9 zna\u010dky a&nbsp;loga firem<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">(NE)odbornost<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>nepou\u017e\u00edvejte p\u0159\u00edli\u0161 odborn\u00e9 v\u00fdrazy a&nbsp;zbyte\u010dn\u00e9 podrobnosti<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Kontrola pravopisu<\/h2>\n\n\n\n<p>Nej\u010dast\u011bj\u0161\u00ed proh\u0159e\u0161ky:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>p\u0159eklepy<\/li><li>pravopis<\/li><li>gramatika<\/li><li>typografie<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">SEO<\/h2>\n\n\n\n<p>Marketingov\u00fd obor, jeho\u017e c\u00edlem je pos\u00edlit pozici webov\u00e9 str\u00e1nky ve&nbsp;v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed pro&nbsp;zadan\u00e9 kl\u00ed\u010dov\u00e9 slovo nebo slovn\u00ed spojen\u00ed.<\/p>\n\n\n\n<div class=\"wp-block-file\"><a href=\"\/wordpress\/wp-content\/uploads\/2020\/02\/jak-zaujmout-textem.pdf\">Jak zaujmout textem<\/a><a href=\"\/wordpress\/wp-content\/uploads\/2020\/02\/jak-zaujmout-textem.pdf\" class=\"wp-block-file__button\" download>St\u00e1hnout<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>N\u00e1zev Dodr\u017eujte po\u0159ad\u00ed nadpis\u016f h1 a\u017e&nbsp;h6. Nadpis \u010dl\u00e1nku by m\u011bl obsahovat kl\u00ed\u010dov\u00e1 slova a&nbsp;p\u0159\u00edb\u011bh, kter\u00fd porad\u00ed\/pom\u016f\u017ee\/utvrd\u00ed v&nbsp;n\u00e1zoru \u010dten\u00e1\u0159e. Nap\u0159.: Travn\u00ed seka\u010dky se&nbsp;postaraj\u00ed o&nbsp;va\u0161i zahradu Zast\u0159e\u0161en\u00ed baz\u00e9nu prodlou\u017e\u00ed sez\u00f3nu koup\u00e1n\u00ed (od&nbsp;jara a\u017e&nbsp;do&nbsp;podzimu) Pen\u00edze p\u0159ed&nbsp;v\u00fdplatou se&nbsp;v\u017edy hod\u00ed Podtitul | Slogan Vyu\u017e\u00edv\u00e1 se&nbsp;zejm\u00e9na pro&nbsp;reklamn\u00ed \u00fa\u010dely. Upout\u00e1vka (Perex, Lead) L\u00e1kav\u00e9 upout\u00e1n\u00ed pozornosti (obvykle p\u0159es&nbsp;v\u0161echny sloupce textu). Text Text rozv\u00e1d\u00ed &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/swo.vavyskov.cz\/wordpress\/uspesny-web\/realizace\/jak-publikovat\/\" class=\"more-link\">Pokra\u010dovat ve&nbsp;\u010dten\u00ed<span class=\"screen-reader-text\"> &#8220;Jak publikovat&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":530,"parent":263,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"page_no-featured-image.php","meta":{"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"class_list":["post-465","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jak publikovat - Spr\u00e1va webov\u00e9ho obsahu<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/swo.vavyskov.cz\/wordpress\/uspesny-web\/realizace\/jak-publikovat\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jak publikovat - Spr\u00e1va webov\u00e9ho obsahu\" \/>\n<meta property=\"og:description\" content=\"N\u00e1zev Dodr\u017eujte po\u0159ad\u00ed nadpis\u016f h1 a\u017e&nbsp;h6. Nadpis \u010dl\u00e1nku by m\u011bl obsahovat kl\u00ed\u010dov\u00e1 slova a&nbsp;p\u0159\u00edb\u011bh, kter\u00fd porad\u00ed\/pom\u016f\u017ee\/utvrd\u00ed v&nbsp;n\u00e1zoru \u010dten\u00e1\u0159e. Nap\u0159.: Travn\u00ed seka\u010dky se&nbsp;postaraj\u00ed o&nbsp;va\u0161i zahradu Zast\u0159e\u0161en\u00ed baz\u00e9nu prodlou\u017e\u00ed sez\u00f3nu koup\u00e1n\u00ed (od&nbsp;jara a\u017e&nbsp;do&nbsp;podzimu) Pen\u00edze p\u0159ed&nbsp;v\u00fdplatou se&nbsp;v\u017edy hod\u00ed Podtitul | Slogan Vyu\u017e\u00edv\u00e1 se&nbsp;zejm\u00e9na pro&nbsp;reklamn\u00ed \u00fa\u010dely. Upout\u00e1vka (Perex, Lead) L\u00e1kav\u00e9 upout\u00e1n\u00ed pozornosti (obvykle p\u0159es&nbsp;v\u0161echny sloupce textu). 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Spr\u00e1va webov\u00e9ho obsahu","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/swo.vavyskov.cz\/wordpress\/uspesny-web\/realizace\/jak-publikovat\/","og_locale":"cs_CZ","og_type":"article","og_title":"Jak publikovat - Spr\u00e1va webov\u00e9ho obsahu","og_description":"N\u00e1zev Dodr\u017eujte po\u0159ad\u00ed nadpis\u016f h1 a\u017e&nbsp;h6. 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